GOING FROM FUNNEL TO FLYWHEEL

Thomas Fennely of HubSpot talks about the transition from funnel to flywheel. What are the main differences and why is a different approach necessary?

A flywheel has the ability to store kinetic energy and generate momentum. It’s also very energy efficient–provided you remove the friction points that keep it from spinning. Once the friction points are removed, and the proper amount of force is used in each stage, a flywheel will spin for a very long time before it needs to be tweaked or given another spin.

In other words, instead of your customers coming out of the funnel never to be seen again, you can use their momentum as promoters to help attract and captivate the next round of customers and so on and so forth. Ideally, it’s a perpetually never-ending cycle of customer satisfaction and word-of-mouth working in your favor to keep that flywheel spinning.